The name WootGigz!

July 29th, 2008 Posted in News

So, what is W00t, or WOOt? The term originated as Internet slang and has come to be defined as-an interjection of joy, victory or satisfaction. The precise lexical origins for the term are debatable but most research suggests the term was first used by early online gamers and hackers. 

Below are a few cited examples.

•  Wow loot! (popular Dungeons & Dragons phrase used to express excitement when finding treasure) 

• “We Owned the Other Team” or “Wonderful loot” (Everquest gaming slang)

• “Rooting boxes” from the Unix Root command (A celebratory cry after hacking into a server)

I felt it would be cool to incorporate the term into the sites name because of its potential resonance with my audience and the “feel good” connotation it evokes. It also seemed to fit well with the concept since we are introducing something new and hopefully desirable to our intended audience. 

Is it the right domain for a job board from a SEO standpoint? It does seem most sites have gone literal in their naming conventions (e.g. jobsfortheterminallybewildered.com or fishscalingjobs.com)? Perhaps not, but I seem to learn most of my lessons the hard way and it sounded good to me.